- This event has passed.
Friends of the R. H. Johnson Library Lecture Series: The Evolution of an Icon — The History of Arizona Highways Magazine
April 27 @ 2:00 pm - 3:00 pm
Come join us in the Lecture Hall of the R. H. Johnson Recreation Center (19803 R. H. Johnson Blvd. Sun City West, AZ 85375) on Wednesday, April 27, 2022, at 2 pm for the Friends of the R. H. Johnson Library lecture about The Evolution of an Icon — The History of Arizona Highways Magazine. Doors will open at 1:30pm. Free tickets for the event can be picked up from the checkout desk in the R. H. Johnson Library.
In this presentation, former Publisher Win Holden will share the compelling back story of this world-renowned magazine and how it has not only survived but thrived using an unconventional business model incorporating licensing, retail, ancillary products and featuring world-class landscape photographers. While owned by the State of Arizona and remaining part of the Arizona Department of Transportation, the magazine receives no state funding support. It’s a compelling and unorthodox story of a magazine that delivers over $65 million in annual economic impact to the state by enchanting subscribers every month in all 50 states and 100 countries.
Win Holden was named the sixth Publisher of Arizona Highways Magazine in May 2000. The publication is recognized as one of the finest travel magazines in the world. The magazine has over 120,000 subscribers in all 50 states and 100 countries. As Publisher, Mr. Holden led a diverse group of businesses centered on the world-renowned magazine including licensing, book publishing, calendars, e- commerce, new product development, product marketing and retailing. A Valley resident since 1980, Mr. Holden was recognized by the Arizona Office of Tourism and the Arizona Lodging and Tourism Association as their 2017 and 2018 Lifetime Award recipient and received the 2015 Lifetime Achievement Award from the Business Journal. He was the 2007 inductee into the Arizona Tourism Hall of Fame.
This program is made possible by Arizona Humanities. Arizona Humanities is a statewide 501(c)3 non-profit organization and the Arizona affiliate of the National Endowment for the Humanities. Arizona Humanities supports public programs that promote understand of the human experience Arizona and provides funds to cultural, educational, and non-profit organizations across.